Physiotherapy Success Story
From Low Enquiries to 18% More Patient Bookings in 90 Day.
A local physiotherapy clinic approached Advert Kind with one clear challenge — despite offering excellent treatment, they were struggling to generate consistent patient bookings online. Most enquiries were coming through word of mouth, and their previous digital ads were bringing traffic but not real patients.
We started by understanding how potential patients search for physiotherapy services — focusing on pain‑based intent such as back pain, knee pain, sports injuries, and post‑injury recovery. Based on this, we built targeted performance ad campaigns designed to reach people actively looking for treatment in their local area.
Alongside the ads, we optimised the clinic’s landing experience to make booking simple and friction‑free, with clear messaging, strong calls‑to‑action, and proper tracking in place. We also implemented retargeting campaigns to re‑engage visitors who showed interest but didn’t book on their first visit.
Within 90 days, the clinic saw a 18% increase in patient bookings, a noticeable improvement in lead quality, and a more predictable flow of enquiries. Most importantly, the clinic gained visibility exactly where patients were already searching for help — turning online intent into real appointments.
Before working with Advert Kind
Inconsistent patient enquiries
Heavy dependence on word‑of‑mouth
Paid ads are generating clicks, but few bookings
No clear tracking of calls or enquiries
After 90 days
18% increase in patient bookings
32% reduction in cost per enquiry
Higher‑quality leads actively seeking treatment
More predictable and consistent enquiry flow
Outcome
The clinic moved from relying on referrals to having a reliable digital channel that consistently generated new patient bookings.
Digital Marketing for Physiotherapy Clinics
We help physiotherapy clinics attract high-intent local patients through ethical, healthcare-compliant advertising, turning searches and clicks into booked consultations and consistent appointment demand.
Our Services
We have adapted our core services to leverage features specifically for the health industry.
Patient-Intent Ads & Local Visibility
We help physiotherapy clinics show up exactly when patients are searching for treatment.
Using high-intent Google Search Ads, Call-Only Ads, and Performance Max campaigns, we capture people actively looking for physiotherapy services in your local area. We also optimise your Google Maps visibility so your clinic appears where patients make quick booking decisions.
Outcome:
More calls, more appointment bookings, and consistent local demand without wasted ad spend.
Trust, Visual Proof & Conversion Optimisation
Patients don’t book unless they trust you
We strengthen your clinic’s credibility through:
Review-driven trust strategies
Conversion-focused landing pages
Simple, mobile-friendly visuals and messaging
Where appropriate, we use YouTube and Instagram/Facebook Lead Ads to build familiarity and capture enquiries directly inside the platform, making it easy for patients to request a call back or consultation.
Outcome:
Higher conversion rates from the traffic you already pay for, not just more clicks.
We don’t just run ads, we measure what actually becomes a patient.
Every call, form, and enquiry is tracked so we can:
Identify which campaigns bring real bookings
Filter low-quality leads
Optimise budgets toward what converts
This ensures your marketing spend is always aligned with patient growth, not vanity metrics.
Outcome:
Clear ROI, better-quality patients, and smarter scaling decisions.
Smart Tracking & Lead Quality Control
We attract high-intent local patients using ethical, healthcare-compliant advertising turning searches into booked consultations.
✔ Physiotherapy-industry marketing specialists
✔ Compliance-first healthcare advertising
✔ Transparent reporting & measurable outcomes
TRUST & COMPLIANCE BAR (Instant Credibility)
Healthcare-Compliant Marketing You Can Trust
✔ Google & Meta healthcare advertising policies
✔ Ethical Physiotherapy communication standards
✔ HIPAA & GDPR-aware processes
✔ No misleading or exaggerated claims
We target people actively searching for:
Physiotherapy clinic near me
Sports injury physiotherapy
Back pain and joint rehabilitation
Post-surgery physiotherapy care
Our Physiotherapy Clinic Clients
We have worked with a wide range of Physiotherapy clients, from independent clinics to multi-location practices. Our experience includes helping practices improve their online presence, attract new patients, and build long-term growth through proven marketing strategies.
By understanding the unique challenges of the Physiotherapy industry, we deliver tailored solutions that generate real, measurable results. Explore our client case studies below to see how we’ve helped Physiotherapy clinic practices achieve greater visibility, increased appointments, and sustainable success and how we can do the same for your practice.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Micro-Assurance
No long-term contracts
Clear reporting
Results-focused approach
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Our appointment bookings doubled within months—truly a game changer for our clinic.
Dr. Lee
Consistent patient flow has helped us focus more on care and less on marketing stress.
Ms. Ray
★★★★★
★★★★★
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