How an HVAC Company Increased Service Enquiries by 24% in 90 Days
Built to win high‑intent HVAC searches in competitive local markets
An HVAC services company partnered with Advert Kind to fix inconsistent service enquiries and rising lead costs in a highly competitive local market. Despite demand for emergency repairs and maintenance, their ads were attracting low‑intent clicks instead of real service calls.
We rebuilt their acquisition strategy around high‑intent, emergency‑driven searches, focusing on services like AC repair, heating repair, and boiler servicing. Using tightly targeted Google Search campaigns, call‑focused landing pages, full call tracking, and retargeting, we ensured every click had one goal — book the job.
Within 90 days, the company achieved a 24% increase in HVAC service enquiries and reduced cost per lead by 31%. More importantly, enquiry quality improved, bringing in homeowners who needed service immediately. Marketing shifted from unpredictable spend to a reliable, scalable source of booked HVAC jobs.
Before Working With Advert Kind
Inconsistent service calls and booking requests
Heavy reliance on referrals and seasonal demand
Ads running, but attracting low‑intent clicks
High competition from local HVAC providers
No clear tracking of calls, forms, or job enquiries
What We Did
We rebuilt the HVAC company’s digital strategy to focus on high‑intent customers actively searching for immediate services.
Our approach included:
Google Search campaigns targeting emergency and service‑based keywords (AC repair, heating repair, boiler service)
Location‑focused targeting to capture nearby homeowners
Conversion‑optimised landing pages built around call and booking actions
Call tracking and enquiry tracking for every lead
Retargeting campaigns to re‑engage users comparing providers
Outcome
Within 90 days, the HVAC company turned unpredictable marketing into a reliable lead‑generation engine. Service enquiries increased by 24%, lead costs dropped by 31%, and the quality of calls improved significantly — bringing in homeowners who needed immediate repairs or installations, not casual enquiries. Digital marketing shifted from guesswork to a scalable system driving real jobs and revenue.
After 90 Days
24% increase in HVAC service enquiries
31% reduction in cost per lead
Higher‑quality calls from customers ready to book
Consistent weekly service requests across peak periods
Digital Marketing for HVAC Services
We help HVAC companies attract high-intent local customers through performance-driven advertising, turning urgent searches into service calls and installation enquiries.
Our Services
We have adapted our core services to leverage features specifically for the HVAC Services.
Emergency & Seasonal Google Ads
We run high-intent Google Search and Call Ads tailored to emergency repairs, breakdowns, and seasonal demand. Your business appears at the exact moment customers need help — driving immediate phone calls and fast bookings.
Outcome
Higher booking rates from urgent searches
More inbound service calls during peak demand
Reduced reliance on slow or inconsistent lead sources
Local Visibility, Trust & Reputation Growth
We strengthen your Google Maps presence and implement review strategies that position your business as reliable, responsive, and ready to help. This builds confidence before customers even pick up the phone.
Outcome
Higher trust for high-value and emergency jobs
Increased visibility in Google Maps & local search
More customers choosing you over competitors
We track calls, enquiries, and conversions end-to-end to understand which campaigns generate real jobs, not just traffic. Campaigns are continuously refined to improve lead quality, reduce wasted spend, and scale what’s working.
Outcome
Clear visibility on which ads generate revenue
Better-quality leads and fewer time-wasters
Improved return on ad spend month after month
Conversion Tracking & Ongoing Optimisation
We connect HVAC businesses with customers actively searching for repairs, servicing, and installations, turning intent into booked jobs.
✔ HVAC - industry marketing specialists
✔ Built for emergency, seasonal, and high-ticket jobs
✔ Transparent reporting & measurable outcomes
TRUST & COMPLIANCE BAR (Instant Credibility)
HVAC Services-Compliant Marketing You Can Trust
✔ Google & Meta HVAC Services advertising policies
✔ Ethical HVAC Services communication standards
✔ HIPAA & GDPR-aware processes
✔ No misleading or exaggerated claims
Our strategies are built to:
Filter out low-quality leads
Attract serious homeowners
Emphasize trust, experience, and workmanship
Convert interest into site visits and a quote
Our HVAC Services Clients
We have worked with a wide range of HVAC Services clients, from independent clinics to multi-location practices. Our experience includes helping practices improve their online presence, attract new patients, and build long-term growth through proven marketing strategies.
By understanding the unique challenges of the HVAC Services industry, we deliver tailored solutions that generate real, measurable results. Explore our client case studies below to see how we’ve helped to achieve greater visibility, increased appointments, and sustainable success, and how we can do the same for your practice.
Book Your Free Strategy Session
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Micro-Assurance
No long-term contracts
Clear reporting
Results-focused approach
Your 30 minute strategy session will include a review of your current position, business objectives and marketing activities. The review with a marketing strategy specialist will unlock new insights and actionable ideas.
Our appointment bookings doubled within months—truly a game changer for our clinic.
Dr. Lee
Consistent patient flow has helped us focus more on care and less on marketing stress.
Ms. Ray
★★★★★
★★★★★
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