Media Buying

The longest and most complete programmatic advertising course on the entire Web. Learn about programmatic media buying and selling.

in course

What you'll learn

Programmatic Advertising

It has become an integral part of marketing campaigns. It is not just a tool for advertisers to reach audience but also for creators to monetize their inventory or promote their content.

All the strategies and tactics.

How to target an audience based on their demographics, using data from past consumer behaviour, take advantage of contextual targeting, leverage Re-Targeting, and so on.

All the advertising formats

The different platforms you can advertise on, and the essential elements of campaign planning. Also, we’ll share some practical examples of the best performing campaigns.

All Media Buying Methods

Does your brand have a public perception problem? No problem. I can help you take the right steps to convert a stalling brand into the hottest thing in town.

Media buying

More information about the course

Following that, you will learn about the twenty main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services, and which platform vendors are the most popular ones. Some of those participants I will take you through are

“Gaurav Sharma is a consummate professional who I have had the pleasure working with on a number of projects. When you first meet him, you’ll be impressed by how quickly he engages with your mission and aligns with your aims. His approach to marketing is nothing short of enlightened, and his novel concepts are a delight to engage with.”

Maurice Otte
Head of Media Buying Marketing
Matter Kind.

Work Approach

“Our jobs as marketers are to understand how customer wants to buy & help them to do so.”